The Longevity Range

ICHŌ is a British longevity skincare brand formulated for women over 40 - the decade when oestrogen drops, collagen production slows and the skin barrier weakens.
The range is built around one principle: skin in perimenopause and beyond needs recovery, not anti-ageing. Fewer products. Higher concentrations. Long-term resilience over short-term effect.

What changes in skin after 40?

Skin after 40 doesn't fail. It changes. Falling oestrogen reduces collagen production by around 30% in the first five years of menopause. The barrier becomes more permeable. Recovery from environmental stress takes longer. Hydration drops because sebum production slows.

These are not flaws. They are predictable, measurable shifts in skin biology - and they require a different formulation approach to the products that worked at thirty.

The ICHŌ range

Every ICHŌ product is formulated and made in the UK, cruelty-free, and developed specifically for women going through perimenopause and menopause. The range is intentionally small and will stay that way - a few products that work together, not a full routine to manage.

Each formulation targets a specific change in skin biology after 40: collagen loss, barrier thinning, slower recovery, reduced hydration. Ingredients are chosen for long-term use on sensitised, hormonally changing skin - not for immediate visible effect.

ICHŌ

Recovery-focused skincare,
built for skin after 40.

Founding pricing, priority access, and a 30-day full-refund guarantee - use it for a full skin cycle before you decide.

Get Your Protocol
Founding Batch Limited Units July 2026

Longevity skincare vs anti-ageing: what's the difference

Anti-ageing skincare tries to reverse visible signs of ageing through high-strength actives like retinoids and acids.


Longevity skincare takes the opposite approach: supporting the skin's own repair cycle so it stays functional, resilient and healthy over time. For women over 40, longevity-focused formulations are increasingly recommended over traditional anti-ageing products, particularly during perimenopause.