Founding launch · First 50 only · Then the price moves to £123

The 30-Day Recovery Protocol

Your skincare didn't stop working.
Your skin changed.

The two-product protocol for women over 40
whose skin has become drier, tighter and more reactive
and no longer responds the way it used to.

Start the protocol — £90

Backed by the 30-day money-back guarantee

Does this sound familiar?

Your skin feels dry, even when you moisturise.
Products you once loved now sting, or do nothing at all.
Your skin looks tired no matter how much you sleep.
You keep buying skincare and seeing fewer results.
Your routine has become complicated and frustrating.

The ICHŌ Protocol

Two products. One simple protocol.

The ICHŌ Protocol - Resilience Complex and Continuity Complex

Resilience Complex treats by night, while skin repairs. Continuity Complex recovers the barrier by day. Used together for 30 days, they support comfort, hydration and lasting resilience.

Support, not pressure

Built to support four things.

Rather than pushing your skin harder with more products and more steps, the protocol focuses on what changing skin actually needs.

Comfort

Hydration

Recovery

Resilience

What you get

Everything in the protocol.

Resilience Complex Treatment30ml, by night
£65
Continuity Complex Barrier Recovery Cream50ml, by day
£58
The 30-Day Guided Protocolday-by-day recovery guide
£26
Founder support, your first monthDM me on Instagram or Facebook through your first 30 days - I'll reply personally.
£50
Total value
£199

Your lifetime Founding Circle membership includes 20% off every future order

Founding price today

£90

First 50 customers only · then £123

Start the protocol — £90

First 50 join the Founding Circle · Launch only

30 Day Guarantee

The risk is mine, not yours.

Use the protocol consistently for 30 days. If you have used it consistently for 30 days and it isn't right for you, contact me and your purchase is refunded in full.

Recovery takes time, so I want you to have the full 30 days to judge it - not a few applications. That's the only fair way to do this.

Start the protocol — £90

Why I created ICHŌ

Dona, Founder and Formulator of ICHŌ

I'm a senior SaaS leader and a certified formulator. When I entered my forties, my skin changed - drier, more reactive, permanently tired-looking - and the products I trusted no longer worked.

I couldn't find a simple protocol built for this stage of life, so I formulated the one I wanted. There aren't hundreds of reviews yet, because this is the beginning. What there is, is a formula I stand behind completely and a guarantee that puts the risk on me.

The Founding Circle

Your place in the Founding Circle, for life.

Every founding customer joins the Founding Circle and receives:

Lifetime 20% off all future ICHŌ orders (RRP £123)
Members-only private Q&As with the founder
Early access to future launches and limited releases

Your skin changed.
ICHŌ is built for that.

Start the protocol — £90

First 50 only · then £123 · 30-day money-back guarantee