Privacy policy

 

Privacy Policy

Last updated: March 16, 2026

This Privacy Policy explains how Ruxor Limited (trading as ICHŌ) collects, uses, and protects your personal information when you visit ichoskin.com, join our waitlist, or make a purchase. Ruxor Limited is the data controller of your personal information.

Please read this policy carefully. By using our website or services, you acknowledge you have read and understood it.

Who We Are

Ruxor Limited is a company registered in England and Wales. Our website is hosted and powered by Shopify. You can contact us at hello@ichoskin.com or at 167-169 Great Portland Street, 5th Floor, London, W1W 5PF.

Information We Collect

We may collect the following personal information depending on how you interact with us:

  • Contact details - name, email address, phone number, billing and shipping address
  • Financial information - payment card details and transaction information, processed securely via Shopify Payments
  • Account information - username, password, and preferences if you create an account
  • Waitlist information - email address and any other details you provide when joining our waitlist
  • Transaction information - items viewed, purchased, returned, or cancelled
  • Communications - any correspondence you send us, including customer support enquiries
  • Device and usage information - IP address, browser type, and how you navigate the site, collected automatically via cookies and similar technologies

How We Use Your Information

Ruxor Limited uses your personal information to:

  • Fulfil and manage your orders, including processing payment and arranging delivery
  • Manage your account and respond to your enquiries
  • Send you transactional communications related to your order or account
  • Send marketing communications by email, where you have opted in - you may withdraw consent at any time
  • Improve our website and services
  • Comply with our legal obligations under UK law
  • Detect and prevent fraud or misuse of our services

We will not use your information for purposes incompatible with those listed above without first informing you.

Our Legal Basis for Processing (UK GDPR)

As a UK-based data controller, Ruxor Limited processes your personal information on the following legal bases:

  • Contract - to fulfil orders and provide the services you have requested
  • Legitimate interests - to improve our services, prevent fraud, and manage our business
  • Consent - for marketing emails and non-essential cookies, which you may withdraw at any time
  • Legal obligation - where required by applicable law

Who We Share Your Information With

Ruxor Limited does not sell your personal data. We may share it with the following categories of third parties, strictly for the purposes described above:

  • Shopify - as our e-commerce platform provider. Shopify processes data on our behalf as a data processor. For details of how Shopify handles your data, visit shopify.com/legal/privacy
  • Payment processors - for secure transaction processing
  • Shipping and fulfilment partners - to deliver your order
  • Email service providers - to send transactional and marketing communications
  • Analytics providers - to understand how our website is used

All third parties are required to handle your data in accordance with applicable data protection law.

We may also disclose your information where required by law, regulation, or legal process.

Shopify's Role

Our website is hosted by Shopify. Some personal information you provide is transmitted to and processed by Shopify in order to power the store. In certain circumstances, Shopify acts as an independent data controller - for example, in relation to its own platform features. To understand how Shopify uses your data and to exercise any rights in relation to Shopify's processing, visit privacy.shopify.com.

Cookies

We use cookies and similar technologies to operate the site, remember your preferences, and understand how visitors use our website. You can manage your cookie preferences through your browser settings or our cookie consent tool.

Retention

Ruxor Limited retains your personal information for as long as necessary to fulfil the purposes described in this policy, or as required by law - for example, to comply with tax and accounting obligations. When your data is no longer needed, we delete or anonymise it securely.

Your Rights

As a UK resident, you have the following rights under UK GDPR:

  • Access - request a copy of the personal data we hold about you
  • Correction - request that inaccurate data is corrected
  • Deletion - request that we delete your personal data, subject to legal requirements
  • Portability - receive your data in a portable format
  • Objection - object to processing based on legitimate interests
  • Restriction - request that we restrict processing in certain circumstances
  • Withdrawal of consent - where we rely on consent, you may withdraw it at any time without affecting the lawfulness of prior processing

To exercise any of these rights, contact us at hello@ichoskin.com. We will respond within one calendar month as required by UK GDPR.

You also have the right to lodge a complaint with the UK Information Commissioner's Office (ICO) at ico.org.uk.

Marketing Opt-Out

If you have subscribed to our mailing list or joined our waitlist, you may unsubscribe at any time using the link in any email we send, or by contacting us directly. Opting out of marketing does not affect transactional communications related to any order you have placed.

Children

Our website and products are intended for adults. We do not knowingly collect personal information from anyone under 18. If you believe a child has provided us with their information, please contact us and we will delete it promptly.

International Transfers

Where your data is transferred outside the UK - for example, to Shopify's servers - Ruxor Limited ensures appropriate safeguards are in place, including Standard Contractual Clauses or equivalent mechanisms recognised under UK data protection law.

Changes to This Policy

We may update this policy from time to time. Any changes will be posted on this page with an updated date. We will notify you of material changes where required by law.

Contact

For any questions about this policy or to exercise your rights:

Ruxor Limited (trading as ICHŌ) hello@ichoskin.com 167-169 Great Portland Street, 5th Floor, London, W1W 5PF