The 30-Day Protocol
Your skincare didn't stop working.
Your skin changed.
The two-product protocol for women over 40
whose skin has become drier, tighter or more reactive,
and simply doesn't respond the way it used to.
Launch £90 · Future price £123 · First 50 only
Does this sound familiar
This isn't because you're doing something wrong. Your skin has changed.
Changing skin needs support, not pressure
After 40, skin often recovers more slowly and becomes less resilient. What used to work may no longer be enough.
Rather than pushing your skin harder with more products and more steps, ICHŌ focuses on supporting four things.
Comfort
Hydration
Recovery
Resilience
Introducing the ICHŌ Protocol
Resilience Complex
Treatment · By night
A concentrated treatment that works while your skin repairs overnight, supporting recovery and lasting resilience.
Continuity Complex
Barrier Recovery Cream · By day
A barrier recovery cream that supports comfort and strength through the day, rebuilding what the barrier loses after 40.
Two products. One simple protocol.
Why 30 days
Skin renewal and recovery take time. The first changes are usually quiet ones.
Use it daily for 30 days. Then judge it.
The ICHŌ Protocol
Future price £123
Today
£90
First 50 customers join the Founding Circle - lifetime 20% off the future price.
Why I created ICHŌ
I'm a senior SaaS leader and a certified formulator. When I entered my forties, my skin changed. The products I trusted no longer worked the way they used to - drier, more reactive, permanently tired-looking.
I couldn't find a simple protocol designed for this stage of life, so I created the one I wanted. ICHŌ is built to support comfort, recovery and resilience in skin that no longer behaves the way it once did.
Use it for 30 days.
If you're not satisfied,
a full refund.
The protocol is designed for consistent, cumulative use. The 30-Day Guarantee gives your skin enough time to settle into the routine and for you to decide whether it suits you - not to judge it after a few applications.
If you have used it consistently for 30 days and it isn't right for you, contact me and your purchase will be refunded in full.
Founding Circle
As one of the first fifty customers, you join the Founding Circle.
Your Founding Circle code is issued after your first purchase.
Your skin changed.
ICHŌ is built for that.
Today £90 · £123 · First 50 only